Merlo UK is pleased to announce a significant expansion of dealer coverage for long‑standing Southwest dealer Vincents, effective 1st March 2026. Already an authorised Merlo agricultural dealer since June 2025, operating from its Fraddon (Cornwall) and Smithaleigh (South Devon) depots, Vincents will now represent the full Merlo agricultural machinery range across all four of its branches:
Fraddon, Cornwall (Head Office)
Smithaleigh, South Devon
Holsworthy, North Devon
Wellington, Somerset
This expansion strengthens Merlo’s dealer network across the wider Southwest, ensuring improved access to Merlo telehandlers, agricultural equipment, and aftersales support for farmers, contractors, and landowners.
Vincents Becomes Merlo’s Authorised Construction Dealer for Devon
In addition to expanded agricultural coverage, Vincents will also become the authorised Merlo Construction dealer for Devon. This strategic appointment boosts Merlo’s presence across the construction sector, providing customers with local access to Merlo’s construction telehandlers, service, and genuine parts.
Merlo UK also confirms that Kellands Plant Sales will continue to represent Merlo in Cornwall from their Camelford depot, ensuring continuity and reliable support for construction customers across the county.
Merlo UK Praises Vincents’ Performance and Commitment
Owen Buttle, National Sales Manager at Merlo UK, commented:
“Vincents has demonstrated exceptional commitment and capability since joining the Merlo network. Their expansion to full agricultural coverage across all four depots, paired with their appointment as construction dealer for Devon, reinforces our shared ambition to deliver outstanding customer service, product expertise, and local availability. This is another positive step in strengthening Merlo’s footprint across the Southwest.”
A Growing Family Business with 60 Years of Customer Service Excellence
A family‑run dealership with over six decades of heritage, Vincents has grown into a successful multi‑branch organisation serving agriculture, groundcare, and construction customers across the region. As a full-line Kubota dealer, the business has built a trusted reputation for customer service and product support.
The expansion of the Merlo territory is a direct reflection of Vincents’ continued growth and the strong performance of its Merlo sales since its appointment in 2025.
Vincents: “Merlo Fits Perfectly Into Our Premium Product Offering”
Nick Vincent, Dealer Principal at Vincents, said:
“Over the past eight months we’ve seen fantastic customer response to the Merlo range, and expanding our agricultural coverage, alongside taking on the construction franchise, allows us to deliver that same high‑quality service to even more customers across the region. The Merlo product range fits in seamlessly with our current product offering and gives our customers an all‑encompassing premium range of products to choose from. Strategically, this development will strengthen our long‑term vision to become the ‘Dealer of Choice in the Southwest’. Working with premium brands, including Merlo, continues to be a vital part of that strategy.”
What This Means for Southwest Merlo Customers
With the expanded appointment, customers across the region will benefit from:
Improved local access to Merlo agricultural and construction machinery
Four strategically located depots offering sales, service, and parts
Better coverage across Cornwall, Devon, North Devon, and Somerset
A trusted dealer network with decades of experience
Enhanced availability of Merlo telehandlers and specialist handling equipment
This development ensures that farmers, contractors, construction professionals, and landowners across the Southwest can rely on strong regional support, premium products, and a dealer with a proven commitment to service excellence.
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